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11:39AM
We’re off to get hands-on, and we’ll be broadcasting again soon. Thanks for joining the fun!
11:38AM
Sorry folks, no iPhone 5… yet….
11:38AM
Wow, that’s it!
11:38AM
“I am so incredibly proud of this company and all of the teams who work so hard to bring all of the innovations you’ve seen today.”
11:37AM
Now, when you look at each of these, they’re great and fantastic and industry leading in and of themselves…” Tim is slowing down. Things are building up. “What puts Apple way out front is how they’re engineered to work together so well.”
11:37AM
Called the iPhone 4S “the most amazing iPhone ever.” But for how long
11:37AM
Tim is back, re-capping things.
11:37AM“
And that’s the iPhone 4S. Thank you.”
11:37AM
On the 28th 22 more countries, and 70 countries by the end of the year. Over 100 carriers. “Fastest rollout ever.”
11:28 am
Works across Wi-Fi and 3G. It will be beta at the start.
11:27 am
Siri also does dictation.
11:20 am
You can use your Bluetooth to ask Siri to read your incoming messages and then respond for you.
11:17 am
You can even ask conceptional questions, like “Do I need a raincoat today?” Siri says “It sure looks like rain today.”
11:16 am
Wow, you ask a question and it says”Here’s the forecast for today” and then shows you the weather.
11:14 am
We want to talk to our device and get a response.
“What’s the weather like today?”
It’s a feature we call Siri.
11:13 am
The most amazing feature of the iPhone 4S. It’s about our voice.
11:09 am
HD video recording.
1080p HD video
11:08 am
Phil is showing some amazing photos taken with the iPhone 4S camera.
11:07 am
Face detection and auto white balance
11:06 am
Better color accuracy
5 element lens.
f/2.4 aperture
11:05 am
8 megapixel
3264×2448
60 percent more pixels
Backside illuminated sensor.
11:00 AM
The 4S is both — GSM and CDMA.
10:59 AM
4S will offer eight hours of 3G talk time. Six hours of browsing, nine on WiFi. 10 hours of video, and 40 hours of music. “Fantastic battery life.”
10:57 am
How do you follow up a hit product like the iPhone 4. I’m pleased to introduce the iPhone 4S
A5 chip. Up to 2x as fast. Graphics up to 7x faster.
10:54AM
I’m really pleased to tell you today about the brand new iPhone 4S.
10:53AM
iPod Touch 8GB is now $199, 32GB for $299, 64GB for $399. Available on october 12th.
10:51 am
Phil Schiller is talking about iPods.
Fitness is one of the most popular uses for the iPod nano.
Added new clock faces for those that like to wear the nano as a watch.
Disney characters on the screen too.
10:45 am
iCloud ships on Oct 12. iTunes Match ships in the US at the end of Oct.
10:44AM
You can stream your entire library by just tapping on it, playlists too.
10:44AM
This scans your library, adds all the good stuff that iTunes has to add, and uploads anything that isn’t in iTunes already.
10:43 am
Eddy Cue
iCloud stores your content and pushes it to all of your devices.
Eddy is talking about many of the features we already know about iCloud.
Find My Friends. You see a list of your family and friends that share their location with you.
You can even setup temporary location sharing.
Parents can restrict kids from turning off location sharing.
10:40AM
There’s a daily backup from iCloud too, contacts across all devices, calendar events.
10:39 am
200 new features in iOS 5. Available on Oct 12 as a free update.
10:36AM
It’s recap time again… we’re talking iTunes in the Cloud.
10:36AM
It just works, and iCloud is free.
10:36AM
We’ve integrated it right into our apps, so everything happens automatically.
10:33 am
67 million people signed up for Game Center
10:31 am
Scott is going through the features of iOS 5. Everything we already know about.
10:27 am
Scott Forstall is now talking iOS 5.
iOS has 43 percent of the market.
140,000 apps on the App Store.
It’s the No. 1 store for mobile apps.
Customers are downloading apps at 1 billion per month.
New app called Cards from Apple. Make and send cards to people from your iOS device.
10:25 am
iPad
People have been thrilled with the iPad.
95 percent score from users in our latest survey.
We believe iPads can change the way teachers teach and students learn.
Almost 1,000 K-12 schools have iPad programs. Universities have programs too.
92 percent of Fortune 500 are testing or deploying iPad
3 out 4 tablets sold in the US are iPads.
Consumers don’t want tablets, they want iPads.
250 million iOS devices sold.
10:23 am
iPhone 4 is the No. 1 smartphone in the world.
93 percent of Fortune 500 are testing or deploying iPhone.
20 million songs on iTunes
16 billion songs downloaded on iTunes
10:13 am
Market share for iPod has been above 70 percent for a long time. 300 million iPods sold.
It took Sony 30 years to sell that many Walkmans.
10:13 am
The iPod reminded us how much we love music.
10:12 am
Mac outgrew the PC market by almost 6 times.
60 million Mac users around the world.
Macs are now 1 of 4 PCs sold in retail.
10:10 am
6 million copies of Lion downloaded. 80 percent more than Snow Leopard.
Took Windows 7 20 weeks to reach 10 percent of its installed base. It took Lion 2 weeks.
10:08 am
Tim is going to give us updates on the four product categories.
10:06 am
In LA we welcomed 100,000 in one month. In one store in China we welcomed 100,000 in one day.
10:05 am
It’s an extraordinary time to be Apple.
Just last weekend we opened two new stores in China.
10:03 am
We launched the original iPod in this room and it went on to revolutionize the market.
10:03 am
This is my first product launch.
I love Apple. I consider it the privilege of a lifetime to have worked here for 14 years.
10:02 am
Tim Cook takes the stage.
